Nike is a global American corporation that specializes in creating and marketing branded apparel, footwear, and athletic gear. Contractors from the Asian region handle the production. The company was founded in 1964 and currently operates a global network of over 1150 retail locations. The company’s headquarters are situated close to Beaverton, Oregon.
▶History of the Nike Logo 🌞
1964-1970
The Blue Ribbon Sports company was formed by Phil Knight to import Japanese footwear. The shoes were popular with athletes and had good sales. Subsequently, the notion emerged to enhance output and establish their production facility. The company’s logo at the time was just the initials “BRC” combined with the name of the business.
1971-Present
Unnoticed was the BRC acronym, which was used as a graphic sign from 1964 to 1971. The spherical flag with pointed tips, or “Swoosh,” became the most well-known emblem for the company. This logo was created by Carolyn Davidson, a graphic design student in need of money. She was employed by Knight to create a logo for Blue Ribbon Sports. He only paid $35 for the drawing, though, because he was unhappy with the outcome (at $2 per hour).
Carolyn wasn’t too happy with the student’s work either; she was disappointed that she couldn’t come up with something original and just put ticks. Nonetheless, the Swoosh became a distinguishing characteristic of the company, and ten years later, its inventor was rewarded well: an envelope containing shares valued at $643,035.
1971-1978
The Nike logo has seen multiple changes over the years. The emblem was white in 1971, and its black outline was all that made it stand out. At the top was the word “Nike,” typed in italics.
1978-Present
Designers employed the sans-serif font Futura Bold in 1978, shifted the word upward, and emphasized the letters with capital letters. Researchers changed the color scheme in 1985 and inserted the white logo into a red square.
1995 saw the introduction of the brand name in its ultimate form. The developers eliminated the geometric shape and the inscription in favor of a minimalist design. There was only the Swoosh. Since its initial appearance on football boots in 1972, it has rarely altered.
