The Chubb logo exudes stability while remaining elegant. The thin lines in the emblem demonstrate the company’s capacity to traverse market currents. The emblem guarantees depositors’ financial crisis independence and a simpler existence. Although Chubb was founded in America, it has been based in Switzerland since 2016. In 55 countries, it protects life, health, and property. With a net profit of 8.5 billion, the insurer is completely stable and solvent, according to ratings from major rating agencies.
The Chubb Company was established in 1882. However, in 1985, the company went public nearly a century later and was listed on the New York Stock Exchange when its iconic logo first appeared. The visual identity alludes to technology development, modernity, and deposit protection. The 2016 rebranding coincided with the insurer’s purchase by a bigger Swiss rival.
▶History of the Chubb Logo 🌞
1985-2016
Chubb Corporation had a logo featuring a moon on a blue background for a long time. The famous industrial designer Raymond Loewy founded the company that created the symbol.
2016-Present
The elegant black letters in square form represent a prototype for a bank cell, where deposits made by insured individuals are kept. Broad writing and straight glyphs imply stability and resiliency.
