The AXA Group logo design, style, and images highlight the brand’s strategic significance to the world economy. The AXA logo highlights the intimate relationship between choices, collaboration, and partnership while standing for stability and dependability. The global economy places great strategic importance on the investment insurance group AXA. It is currently among the biggest in the world, with a network that spans North America, Europe, and the Asia-Pacific area.
Established in 1816, the corporation is based in Paris, France, and was started by eighteen Rouen real estate owners under the direction of Jacques- Théodore Le Carpenter’s company’s emblem, which has had only one alteration since it was first created, serves as proof of its stability and exceptional dependability. When the corporation underwent a restructuring in 1985, and Claude Bedear took on a leadership role, the initial version was implemented. With its main office in Paris, AXA is a collection of autonomous French insurance and investment firms.
It is an organization that forms the framework for the global economy and expands its operations throughout the Indo-Pacific area, Africa, the Middle East, and North and South America.
▶History of the AXA Logo 🌞
1978-1985
Although AXA was founded in 1816, the company didn’t adopt its current name until 1985. Before that, as it grew by purchasing additional insurance firms, it underwent several name changes. After acquiring Mutuelle de l’Ouest in 1978, the holding company changed its name to Mutuelles Unies.
1985-1994
The three intertwined symbols that make up the emblem AXA are extremely simple. As a result, they highlight how closely task completion, partnership, and cooperation are related. The tops of the letters are uniformly cut and slanted to the right. “A”‘s legs join beneath “X.” The original version had a light-coloured background with black symbols.
1994-Present
Following the revamp, the developers gave the logo a more contemporary look by placing the white letters on a blue square. They created a red accent symbol at the top, which is a long line that extends from “X’s” leg into the corner. The diagonally moving images gave it impulsiveness and dynamics.
